Brand
The Vex brand.#
The original VEX mark, paired with the site’s warm paper palette and two complementary typefaces. Official downloadable brand assets remain available below.
The mark#
Three renderings, one shape. Pick the one whose ground you are placing it on. There is no fourth.
Color#
Electric blue, warm paper and black. A restrained palette with fine rules and generous space. Click any swatch to copy its hex.
Type#
Two faces, each with one job: Georgia for editorial headlines and Inter Tight for the reading experience.
Georgia, editorial display
Regular · generous scale · close leading
Your keys. Your machine. Your crypto agent.
Inter Tight, body
Regular · 16–18px · comfortable reading measure
Vex is a self-custodial desktop app. Your keys stay on your machine and mutating calls wait for approval in default Restricted mode; actively granted Full access skips the generic per-call gate.
Social banner#
The 1500×500 header, sized for X. Use it as shipped: no crops, no overlays.
Do and don’t#
Do
- Use the script vx mark on its own. It is the whole logo.
- Keep one accent per view: electric blue, and nothing else.
- Set the mark in white, cobalt or ink, and nothing else.
- Write the name in sentence case: Vex, in running text.
- Give the mark clear space on every side, at least its own loop height.
- Use fine rules and restrained 2–3px corners for the site interface.
Don’t
- Never typeset the name as a logo. The mark is the only mark.
- Never recolor the mark: no gradients, no tints, no reduced opacity.
- Never put a shadow behind it; shadows belong to floating layers only.
- Never stretch, rotate, outline or crop the mark.
- Never place the white mark on a light ground, or ink on cobalt.
- Keep editorial headings in sentence case. Small uppercase labels use the sans-serif face.